Bakery Hill and Bridge Mall Precinct Urban Renewal Project


Bakery Hill Urban Renewal Plan

The Bakery Hill Urban Renewal Plan was adopted by Council on Wednesday 30 October 2019. The plan is the first step in an ongoing process to revitalise the Ballarat CBD, with an aim to restore the precinct to its historic role as a thriving economic heart and gateway to Ballarat.

The Urban Renewal Plan sets a vision for the precinct through three integrating themes which include a precinct which is connected to people, place and local destinations, a thriving economy supporting an engaged and resilient community and a place with a distinctive identity and story to tell.

It seeks to address a decline in economic activity, and a shared concern amongst the broader community that the Bridge Mall has lost focus and its important economic vibrancy.


Council's investment in the precinct

In acknowledging that 'business as usual' within the precinct is not an option, Council will allocate $15 million in the budget across three financial years to revitalise the Ballarat CBD. This will set the precinct up to thrive in the long term through catalysing private investment and creating a vibrant heart within the city.

As a direct response to the community engagement process, works will include the establishment of green and community spaces, and the creation of a new arrival experience to the CBD which will be worthy of Ballarat's iconic heritage buildings - including vehicle and pedestrian movement along the iconic Bridge Mall route.

What have we heard so far?

The project has so far revealed that there is strong appetite for change within the precinct and that business as usual is not an option. Some other points raised through two consultation processes included:

  • Bridge Mall needs to prioritise pedestrian and cycle movement, and enhance access to public transport.
  • Increase open space, including play spaces should be provided.
  • Bridge Mall needs more eating and dining areas to encourage foot traffic and to create a night-time economy.
  • There needs to be better weather protection to encourage more people to use the CBD during the winter and summer months.
  • The pedestrian connections north-south need to be enhanced.
  • Safety in the area needs to be improved.
  • The variety of shops needs to be increased.
  • The large car parking areas within the CBD need to be redesigned.
  • The Little Bridge Street bus interchange needs to be redesigned or even relocated.
  • The precinct suffers from a physical disconnection to the CBD – this includes a lack of signage and way finding from key points within Ballarat, such as from Lydiard Street and the Railway Station
  • Local history and historical buildings are highly valued and celebrated assets within the community
  • The many advantages and disadvantages of opening Bridge Mall to traffic are widely acknowledged, with the community having different ideas on the issue.

Project Background

Bakery Hill and Bridge Mall precinct is the most significant entry point to the Ballarat CBD from the east and is a historic site of national significance as the location of the raising of the Eureka Flag.

In recognition of this, the City of Ballarat has prepared an urban renewal plan which presents a list of short, medium and long term actions to transform the Bakery Hill precinct into a thriving, inclusive and sustainable city gateway and urban heart for Ballarat.


This project will facilitate the Bakery Hill and Bridge Mall Precinct to become a great place for people to live, work, visit and learn locally - and to be able to tell its story as the area grows and changes.




Bakery Hill Urban Renewal Plan

The Bakery Hill Urban Renewal Plan was adopted by Council on Wednesday 30 October 2019. The plan is the first step in an ongoing process to revitalise the Ballarat CBD, with an aim to restore the precinct to its historic role as a thriving economic heart and gateway to Ballarat.

The Urban Renewal Plan sets a vision for the precinct through three integrating themes which include a precinct which is connected to people, place and local destinations, a thriving economy supporting an engaged and resilient community and a place with a distinctive identity and story to tell.

It seeks to address a decline in economic activity, and a shared concern amongst the broader community that the Bridge Mall has lost focus and its important economic vibrancy.


Council's investment in the precinct

In acknowledging that 'business as usual' within the precinct is not an option, Council will allocate $15 million in the budget across three financial years to revitalise the Ballarat CBD. This will set the precinct up to thrive in the long term through catalysing private investment and creating a vibrant heart within the city.

As a direct response to the community engagement process, works will include the establishment of green and community spaces, and the creation of a new arrival experience to the CBD which will be worthy of Ballarat's iconic heritage buildings - including vehicle and pedestrian movement along the iconic Bridge Mall route.

What have we heard so far?

The project has so far revealed that there is strong appetite for change within the precinct and that business as usual is not an option. Some other points raised through two consultation processes included:

  • Bridge Mall needs to prioritise pedestrian and cycle movement, and enhance access to public transport.
  • Increase open space, including play spaces should be provided.
  • Bridge Mall needs more eating and dining areas to encourage foot traffic and to create a night-time economy.
  • There needs to be better weather protection to encourage more people to use the CBD during the winter and summer months.
  • The pedestrian connections north-south need to be enhanced.
  • Safety in the area needs to be improved.
  • The variety of shops needs to be increased.
  • The large car parking areas within the CBD need to be redesigned.
  • The Little Bridge Street bus interchange needs to be redesigned or even relocated.
  • The precinct suffers from a physical disconnection to the CBD – this includes a lack of signage and way finding from key points within Ballarat, such as from Lydiard Street and the Railway Station
  • Local history and historical buildings are highly valued and celebrated assets within the community
  • The many advantages and disadvantages of opening Bridge Mall to traffic are widely acknowledged, with the community having different ideas on the issue.

Project Background

Bakery Hill and Bridge Mall precinct is the most significant entry point to the Ballarat CBD from the east and is a historic site of national significance as the location of the raising of the Eureka Flag.

In recognition of this, the City of Ballarat has prepared an urban renewal plan which presents a list of short, medium and long term actions to transform the Bakery Hill precinct into a thriving, inclusive and sustainable city gateway and urban heart for Ballarat.


This project will facilitate the Bakery Hill and Bridge Mall Precinct to become a great place for people to live, work, visit and learn locally - and to be able to tell its story as the area grows and changes.



  • CLOSED: This survey has concluded.

    We are now in Stage 3 of consultation for the Bakery Hill and Bridge Mall Urban Renewal Project. We would love to hear your feedback on the Bakery Hill Urban Renewal Plan 

    We are now in Stage 3 of consultation for the Bakery Hill and Bridge Mall Urban Renewal Project. We would love to hear your feedback on the Bakery Hill Urban Renewal Plan 

    Take Survey
  • CLOSED: This survey has concluded.

    We are now in Stage 2 of consultation for the Bakery Hill and Bridge Mall Urban Renewal Project. We would love to hear your views on the February 2019 "Response to Feedback from Phase 1" Document

    We are now in Stage 2 of consultation for the Bakery Hill and Bridge Mall Urban Renewal Project. We would love to hear your views on the February 2019 "Response to Feedback from Phase 1" Document

    Take Survey