Bakery Hill Urban Renewal Plan

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Bakery Hill Urban Renewal Plan

The Bakery Hill Urban Renewal Plan is a $15million commitment from Council to revitalise the Ballarat CBD, with an aim to restore the precinct to its historic role as a thriving economic heart and gateway to Ballarat.

It seeks to address a decline in economic activity, and a shared concern amongst the broader community that the Bridge Mall has lost focus and its important economic vibrancy.

Re-Introducing Traffic to the Bridge Mall

Revitalising the Bridge Mall is a key component of the Plan. Re-introducing traffic in the Bridge Mall was one of the key recommendations of an extensive early consultation of the broader Bakery Hill Renewal Plan. Internationally acclaimed Design Firm Hassell has progressed three options for traffic movement in the Bridge Mall (east-west), (west-east) and two-way (see below). These options are now out for public comment until.......Have your Say by clicking on the survey link.


How does the Bridge Mall Revitalisation fit with the Bakery Hill Urban Renewal Plan?

The Bakery Hill Urban Renewal Plan sets a vision for the precinct through three integrating themes which include a precinct which is connected to people, place and local destinations, a thriving economy supporting an engaged and resilient community and a place with a distinctive identity and story to tell.

Council's investment in the precinct

In acknowledging that 'business as usual' within the precinct is not an option, Council has allocated $15 million in the budget across three financial years to revitalise the Ballarat CBD. This will set the precinct up to thrive in the long term through catalysing private investment and creating a vibrant heart within the city.

As a direct response to the community engagement process, works will include the establishment of green and community spaces, and the creation of a new arrival experience to the CBD which will be worthy of Ballarat's iconic heritage buildings - including vehicle and pedestrian movement along the iconic Bridge Mall route.

What have we heard so far?

The project has so far revealed that there is strong appetite for change within the precinct. and that business as usual is not an option. Other points raised through two consultation processes included:

  • Bridge Mall needs to prioritise pedestrian and cycle movement, and enhance access to public transport.
  • Increase open space, including play spaces should be provided.
  • Bridge Mall needs more eating and dining areas to encourage foot traffic and to create a night-time economy.
  • There needs to be better weather protection to encourage more people to use the CBD during the winter and summer months.
  • The pedestrian connections north-south need to be enhanced.
  • Safety in the area needs to be improved.
  • The variety of shops needs to be increased.
  • The large car parking areas within the CBD need to be redesigned.
  • The Little Bridge Street bus interchange needs to be redesigned or even relocated.
  • The precinct suffers from a physical disconnection to the CBD – this includes a lack of signage and way finding from key points within Ballarat, such as from Lydiard Street and the Railway Station
  • Local history and historical buildings are highly valued and celebrated assets within the community
  • The many advantages and disadvantages of opening Bridge Mall to traffic are widely acknowledged, with the community having different ideas on the issue.

Project Background

Bakery Hill and Bridge Mall precinct is the most significant entry point to the Ballarat CBD from the east and is a historic site of national significance as the location of the raising of the Eureka Flag.

This project will facilitate the Bakery Hill and Bridge Mall Precinct to become a great place for people to live, work, visit and learn locally - and to be able to tell its story as the area grows and changes.




Bakery Hill Urban Renewal Plan

The Bakery Hill Urban Renewal Plan is a $15million commitment from Council to revitalise the Ballarat CBD, with an aim to restore the precinct to its historic role as a thriving economic heart and gateway to Ballarat.

It seeks to address a decline in economic activity, and a shared concern amongst the broader community that the Bridge Mall has lost focus and its important economic vibrancy.

Re-Introducing Traffic to the Bridge Mall

Revitalising the Bridge Mall is a key component of the Plan. Re-introducing traffic in the Bridge Mall was one of the key recommendations of an extensive early consultation of the broader Bakery Hill Renewal Plan. Internationally acclaimed Design Firm Hassell has progressed three options for traffic movement in the Bridge Mall (east-west), (west-east) and two-way (see below). These options are now out for public comment until.......Have your Say by clicking on the survey link.


How does the Bridge Mall Revitalisation fit with the Bakery Hill Urban Renewal Plan?

The Bakery Hill Urban Renewal Plan sets a vision for the precinct through three integrating themes which include a precinct which is connected to people, place and local destinations, a thriving economy supporting an engaged and resilient community and a place with a distinctive identity and story to tell.

Council's investment in the precinct

In acknowledging that 'business as usual' within the precinct is not an option, Council has allocated $15 million in the budget across three financial years to revitalise the Ballarat CBD. This will set the precinct up to thrive in the long term through catalysing private investment and creating a vibrant heart within the city.

As a direct response to the community engagement process, works will include the establishment of green and community spaces, and the creation of a new arrival experience to the CBD which will be worthy of Ballarat's iconic heritage buildings - including vehicle and pedestrian movement along the iconic Bridge Mall route.

What have we heard so far?

The project has so far revealed that there is strong appetite for change within the precinct. and that business as usual is not an option. Other points raised through two consultation processes included:

  • Bridge Mall needs to prioritise pedestrian and cycle movement, and enhance access to public transport.
  • Increase open space, including play spaces should be provided.
  • Bridge Mall needs more eating and dining areas to encourage foot traffic and to create a night-time economy.
  • There needs to be better weather protection to encourage more people to use the CBD during the winter and summer months.
  • The pedestrian connections north-south need to be enhanced.
  • Safety in the area needs to be improved.
  • The variety of shops needs to be increased.
  • The large car parking areas within the CBD need to be redesigned.
  • The Little Bridge Street bus interchange needs to be redesigned or even relocated.
  • The precinct suffers from a physical disconnection to the CBD – this includes a lack of signage and way finding from key points within Ballarat, such as from Lydiard Street and the Railway Station
  • Local history and historical buildings are highly valued and celebrated assets within the community
  • The many advantages and disadvantages of opening Bridge Mall to traffic are widely acknowledged, with the community having different ideas on the issue.

Project Background

Bakery Hill and Bridge Mall precinct is the most significant entry point to the Ballarat CBD from the east and is a historic site of national significance as the location of the raising of the Eureka Flag.

This project will facilitate the Bakery Hill and Bridge Mall Precinct to become a great place for people to live, work, visit and learn locally - and to be able to tell its story as the area grows and changes.



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