Bridge Mall Revitalisation

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Mayor Ben Taylor, City of Ballarat and Mark Haycock, Hassell

Mayor Ben Taylor, City of Ballarat and Mark Haycock, Hassell

City of Ballarat residents and traders are encouraged to view and have their say on the newly released design concepts for the rejuvenation of Ballarat's Bridge Mall.

Considered one of Ballarat’s most significant CBD transformations, the rejuvenation of Ballarat's Bridge Mall is an important element of Council's $15million Bakery Hill Urban Renewal Plan.

Since their appointment in April 2020, International design firm Hassell has completed a significant study in relation to the traffic direction in the Bridge Mall.

Early consultation for the Bakery Hill Renewal Plan with community and traders identified a need for more green spaces, a variety of food and dining venues to create a vibrant night time economy, weather protection to encourage a destination for all seasons and the re-introduction of traffic into the Bridge Mall.

Hassell has an exceptional track record in delivering award-winning urban design and landscape architecture projects across Australia and around the world, and will work alongside local Ballarat firms PLOT landscape architecture and Cardno TGM.

The Bakery Hill & Bridge Mall Precinct Urban Renewal Plan identified three integrating themes that collectively express the vision for the Precinct:

· A THRIVING economy, supporting an engaged and resilient community.

· A community CONNECTED to people, place and local destinations.

· A place with a DISTINCTIVE identity and a story to tell.

The design firm used these themes as the basis of their key strategies for the Bridge Mall, which were presented to Council and have now been developed and put out for consultation.

Hassell is confident of being able to re-position the entire Bakery Hill precinct as a destination and has been given the task of delivering a project that will be both sympathetic to the history of the Bakery Hill precinct and creative in its urban design.

“The end result will be a beautiful place for locals to meet that is alive, fresh and welcoming and a true reflection of Ballarat.” Hassell Principal, Mark Haycox says.

Read their full media statement

Early works

While these detailed design elements and project construction tendering is completed Council will take the opportunity to complete some early works on the ground. These works will not lead or impede the future Bridge Mall redevelopment, rather complement the existing Bakery Hill precinct, enhance pedestrian connectivity and improve visual and social interactions.


Working in partnership with our traders

Bridge Mall and Bakery Hill is the oldest commercial retail area in Ballarat and Council is working in partnership with traders as it takes this journey of change and improvement together.

In readiness for this exciting revitalisation, the City of Ballarat is offering assistance and initiatives to property owners to make external and internal improvements to their buildings to create an appealing streetscape to attract more shoppers and improve trade.

A number of traders have already turned their attention to the upper levels of their buildings, many of them heritage, by expanding their retail floor space or re-purposing once vacant rooms.

More information is available through the City of Ballarat on 5320 5500.

This ambitious and exciting project is on schedule to facilitate the Bakery Hill and Bridge Mall Precinct Plan by delivering a great place for people to live, work, visit and learn

Mayor Ben Taylor, City of Ballarat and Mark Haycock, Hassell

City of Ballarat residents and traders are encouraged to view and have their say on the newly released design concepts for the rejuvenation of Ballarat's Bridge Mall.

Considered one of Ballarat’s most significant CBD transformations, the rejuvenation of Ballarat's Bridge Mall is an important element of Council's $15million Bakery Hill Urban Renewal Plan.

Since their appointment in April 2020, International design firm Hassell has completed a significant study in relation to the traffic direction in the Bridge Mall.

Early consultation for the Bakery Hill Renewal Plan with community and traders identified a need for more green spaces, a variety of food and dining venues to create a vibrant night time economy, weather protection to encourage a destination for all seasons and the re-introduction of traffic into the Bridge Mall.

Hassell has an exceptional track record in delivering award-winning urban design and landscape architecture projects across Australia and around the world, and will work alongside local Ballarat firms PLOT landscape architecture and Cardno TGM.

The Bakery Hill & Bridge Mall Precinct Urban Renewal Plan identified three integrating themes that collectively express the vision for the Precinct:

· A THRIVING economy, supporting an engaged and resilient community.

· A community CONNECTED to people, place and local destinations.

· A place with a DISTINCTIVE identity and a story to tell.

The design firm used these themes as the basis of their key strategies for the Bridge Mall, which were presented to Council and have now been developed and put out for consultation.

Hassell is confident of being able to re-position the entire Bakery Hill precinct as a destination and has been given the task of delivering a project that will be both sympathetic to the history of the Bakery Hill precinct and creative in its urban design.

“The end result will be a beautiful place for locals to meet that is alive, fresh and welcoming and a true reflection of Ballarat.” Hassell Principal, Mark Haycox says.

Read their full media statement

Early works

While these detailed design elements and project construction tendering is completed Council will take the opportunity to complete some early works on the ground. These works will not lead or impede the future Bridge Mall redevelopment, rather complement the existing Bakery Hill precinct, enhance pedestrian connectivity and improve visual and social interactions.


Working in partnership with our traders

Bridge Mall and Bakery Hill is the oldest commercial retail area in Ballarat and Council is working in partnership with traders as it takes this journey of change and improvement together.

In readiness for this exciting revitalisation, the City of Ballarat is offering assistance and initiatives to property owners to make external and internal improvements to their buildings to create an appealing streetscape to attract more shoppers and improve trade.

A number of traders have already turned their attention to the upper levels of their buildings, many of them heritage, by expanding their retail floor space or re-purposing once vacant rooms.

More information is available through the City of Ballarat on 5320 5500.

This ambitious and exciting project is on schedule to facilitate the Bakery Hill and Bridge Mall Precinct Plan by delivering a great place for people to live, work, visit and learn