The redevelopment of key sites in the Bakery Hill Precinct (including 5 Peel St South) was identified in the Bakery Hill Urban Renewal Plan (BHURP). This Plan was developed with a range of stakeholders including:

  • City of Ballarat
  • Community reference group – comprising local architects, traders, local residents from different walks of life, as well as representatives from the Bridge Mall Trader’s Association, Victoria Police, and Federation University.
  • Local community – traders, landowners, residents
  • Broader community
  • Victorian Planning Authority
  • Project consultants

A two stage community engagement process was undertaken to inform the development of the BHURP. This involved workshops, meetings, online engagement tools, a pop-up shop in Bridge Mall and the formation of a Community Reference Group. More than 200 face-to-face conversations were undertaken and 150 surveys completed in the first phase of the engagement. Seventeen community members were invited to take part in the Community Reference Group that provided input to the project over three months. The engagement process and findings are outlined in the Community Engagement Report.

The BHURP was adopted by Council in 2019 with the aim of achieving:

  • An additional 600 new jobs in the precinct
  • The accommodation of approximately 5,000 new residents
  • A more diverse community and tenancy mix
  • 5% new dwellings delivered as affordable housing

Process for the sale of land

Council is now undertaking an Expression of Interest (EOI) process with property developers to determine the best use of the parcel of land at 5 Peel Street South. This land is currently a car park (shaded green in the image below) and is directly north of the Cheap as Chips store.

Image of the site of interest showing that the car park directly north of the Cheap as Chips store is the area of interest

The northernmost area within the red line is the site of interest.

The process for the sale of land has been designed to ensure an efficient, fair and cost-effective outcome. The process includes the following steps:

  1. EOI Proposals are being sought from the market and a 'Section 114 public notice of intention to sell land' has been issued. EOIs must be received by 1 July 2022.
  2. Proposals will be assessed.
  3. A number of those who submitted EOIs will be invited to provide more clarity and receive further information from Council.
  4. Final proposals will be requested and submitted.
  5. Final proposals will be assessed.
  6. A preferred Respondent be nominated and be given exclusive negotiation rights with Council for a limited time with defined milestones.
  7. If negotiations are acceptable, legal agreements will be made for the sale of the land.
  8. The Developer must then lodge a planning permit and upon receipt of the permit, they will build the project.

Further Information

The EOI documents are available for download until 1 July 2022 through Council’s online tender portal

You can also contact Council's Investment Lead for further information:

Samantha Magill

Investment Lead

City of Ballarat


Items for consideration

CLOSED: This survey has concluded.

Council is seeking expressions of interest for the development of 5 Peel Street South, Bakery Hill until July 1, 2022. You can share your thoughts about key items and issues that should be considered in the sale and development of this land.

Consultation has concluded

Council has undertaken the Expression of Interest (EOI) process with property developers to determine the best use of the parcel of land at 5 Peel Street South, Bakery Hill. The City of Ballarat is reviewing all the EOIs.

The EOIs that align with the vision and objectives of the site will be invited to provide final proposals. Council will then nominate a preferred Respondent to enter into negotiations for the sale of the land.

The community are able to provide further feedback to Council at the point of issuing a notice of intention to sell and when the preferred development seeks a planning permit.

For further information, you can contact:

Samantha Magill, Investment Lead, City of Ballarat