Ballarat's Creative City Strategy

Throughout 2018, Ballarat’s residents and creatives have discussed their aspirations for Ballarat’s Creative City Strategy and how it will contribute to a Ballarat that is proud, bold and thriving. The draft strategy brings all this together into a long-term plan to be owned by all.

Ballarat’s Creative City Strategy mission is to develop Ballarat as an economy and a community powered by STEAM (science, technology, engineering, arts and mathematics).



Ballarat’s Creative City Strategy:

  1. Will start with our strong arts and culture core, and make it even stronger.
  2. Expand the reach and impact of our arts and culture offering throughout our community – making it an essential part of what Ballarat is all about and what we all experience.
  3. Continue to grow and expand our creative industries sector – the digital games developers, fashion designers, architects, film makers, publishers, jewellery makers, advertisers and so on – so it becomes a key economic sector in Ballarat.
  4. Actively work to bring together creatives and creative industries with our other Ballarat industries – to co-design solutions to problems, to inspire each other, to collaborate and to innovate.
  5. Seek to use all of this to address broader community issues for Ballarat – using arts, culture, creativity and innovation - to be life affirming and life changing; to enrich our lives and build stronger, more cohesive communities.


A part for everyone to play…

We will realise our vision if we all play our part in making it happen. While the preparation of this strategy has been initiated and funded by the City of Ballarat, it espouses the aspirations and ideals of our community. As such, it proposes a whole-community approach to delivery. It is an open invitation for each of us to take a leading role.

The strategy therefore makes suggestions for how different players in the community – be they community members, artists, Council, businesses and organisations, the creative industries or government - might contribute to delivering on the strategy’s platforms for growth with their related actions.



Ballarat’s Creative Precinct Master Plan

Ballarat’s creative precinct in the CBD is already home to some of our most notable arts and historic institutions. The draft master plan presents your suggestions for how we can showcase the city’s creative assets and express the creative energy of the community in a world class precinct.

The master plan makes recommendations for future improvements to our precinct's public realm and reimagined use of the precinct's buildings and spaces. It suggests how four key areas within the precinct might be developed over time: the Civic Hall neighbourhood, the Camp Street neighbourhood, the Town Hall and theatre neighbourhood and the Innovation neighbourhood.


Reimagining the precinct

An architectural illustrator has provided an interpretation of how the master plan may over time change the look and use of our creative precinct, while still showcasing what we love about this special place. These illustrations are shared here, to inspire your thinking. Please note they represent only one interpretation, at this early stage.

Illustration 1: Lydiard Street North

Illustration 2: Lydiard Street South

Illustration 3: Camp Street during an event

Throughout 2018, Ballarat’s residents and creatives have discussed their aspirations for Ballarat’s Creative City Strategy and how it will contribute to a Ballarat that is proud, bold and thriving. The draft strategy brings all this together into a long-term plan to be owned by all.

Ballarat’s Creative City Strategy mission is to develop Ballarat as an economy and a community powered by STEAM (science, technology, engineering, arts and mathematics).



Ballarat’s Creative City Strategy:

  1. Will start with our strong arts and culture core, and make it even stronger.
  2. Expand the reach and impact of our arts and culture offering throughout our community – making it an essential part of what Ballarat is all about and what we all experience.
  3. Continue to grow and expand our creative industries sector – the digital games developers, fashion designers, architects, film makers, publishers, jewellery makers, advertisers and so on – so it becomes a key economic sector in Ballarat.
  4. Actively work to bring together creatives and creative industries with our other Ballarat industries – to co-design solutions to problems, to inspire each other, to collaborate and to innovate.
  5. Seek to use all of this to address broader community issues for Ballarat – using arts, culture, creativity and innovation - to be life affirming and life changing; to enrich our lives and build stronger, more cohesive communities.


A part for everyone to play…

We will realise our vision if we all play our part in making it happen. While the preparation of this strategy has been initiated and funded by the City of Ballarat, it espouses the aspirations and ideals of our community. As such, it proposes a whole-community approach to delivery. It is an open invitation for each of us to take a leading role.

The strategy therefore makes suggestions for how different players in the community – be they community members, artists, Council, businesses and organisations, the creative industries or government - might contribute to delivering on the strategy’s platforms for growth with their related actions.



Ballarat’s Creative Precinct Master Plan

Ballarat’s creative precinct in the CBD is already home to some of our most notable arts and historic institutions. The draft master plan presents your suggestions for how we can showcase the city’s creative assets and express the creative energy of the community in a world class precinct.

The master plan makes recommendations for future improvements to our precinct's public realm and reimagined use of the precinct's buildings and spaces. It suggests how four key areas within the precinct might be developed over time: the Civic Hall neighbourhood, the Camp Street neighbourhood, the Town Hall and theatre neighbourhood and the Innovation neighbourhood.


Reimagining the precinct

An architectural illustrator has provided an interpretation of how the master plan may over time change the look and use of our creative precinct, while still showcasing what we love about this special place. These illustrations are shared here, to inspire your thinking. Please note they represent only one interpretation, at this early stage.

Illustration 1: Lydiard Street North

Illustration 2: Lydiard Street South

Illustration 3: Camp Street during an event